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Search Engine Marketing Specialist

People are at the core of Fareportal. We are one of the fastest growing travel technology companies in the world; our portfolio of travel brands, including flagship product CheapOair, receives over 100 million visitors annually.

We are currently seeking a fluent Spanish/English speaking Search Engine Marketing Specialist to help with our search engine marketing efforts in domestic, and international markets.

Responsibilities

  • Managing various PPC campaigns across all Search Engines (Google Adwords, MSN Ad center and other 2nd tier search engines)
  • Achieving a targeted ROI for all Ads spend on a daily basis
  • Training and directing the team to achieve their goals and targets
  • Strong in implementing Policies, Procedures
  • Develop new and eliminate underperforming PPC ad copy/Keywords
  • Analyze Clicks and Conversion data, ad expenses and ROI
  • Ensure optimal campaign performance
  • Ability to create and analyze the most effective landing pages and advising on possible improvements
  • Creating multiple adverts and split testing across multiple advert group Ad-Copy Testing, create Landing Page AB tests, testing different bidding approach and implement the best one (AB-Testing)
  • Optimization and bid management
  • Preparation of management reports
  • Coordinating and providing recommendations to Graphs/design team on landing pages creation.
  • Implement tools and technology that helps in supporting overall PPC efforts
  • Stay up to date with the newest trends, educate offshore team, and coordinate the implementation of the new features

Requirements

  • Must be fluent in Spanish and English
  • Minimum 3 years experience managing online customer acquisition / search marketing campaigns for a fast growing, entrepreneurial company that relies heavily upon E-Commerce for its Direct Response marketing activity.
  • Bachelors or Masters Degree in Marketing or Business (MBA preferred)
  • Travel search marketing expertise is preferred
  • Understanding of the Travel (Flights, Hotels, car rentals…) products and their marketing tactics In-depth knowledge of Keywords and audience targeting

What we offer

Plenty of vacation time
Flexible work hours 
Medical, dental and vision benefits 
Flexible spending accounts 
Travel benefits 
Team outings 
Corporate discounts 
Breakfast bar 
Unlimited coffee

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