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Search Engine Marketing Coordinator

At Fareportal, we create the technology that is driving innovation in the travel industry - one of the world’s fastest-growing sectors. Our employees are the core of our organization and together we’re revolutionizing the way people book travel.

Our portfolio of brands including CheapOair and OneTravel receive over 100 million visitors annually and drive over $4 billion in annual revenue.

In addition to competitive pay and benefits, generous time off, and frequent company-wide social events, Fareportal provides employees with an environment that nurtures diversity, creativity, and success. Our open and Agile workspace gives our employees the time and space for collaboration, brainstorming, and research and development. At Fareportal, you’ll be challenged, rewarded, and motivated to work effectively day in and day out.

We are currently seeking an experienced and knowledgeable Search Marketing Coordinator to help with our search engine marketing efforts in international markets.

Responsibilities

  • Manage various PPC campaigns across all search engines
  • Achieve targeted ROI for all ads spend on a daily basis
  • Develop new and eliminate under-performing PPC ad copy/keywords
  • Analyze clicks and conversion data, ad expenses and ROI
  • Ensure optimal campaign performance
  • Optimization and bid management
  • Preparation of management reports
  • Coordinating and providing recommendations to design team on landing pages creation
  • Implement tools and technology that helps in supporting overall PPC efforts

Requirements

  • 1-3 years of experience managing online customer acquisition / search marketing campaigns for a fast growing, entrepreneurial company 
  • Bachelors or Masters Degree in Marketing or Business
  • Prior experience with Google Analytics
  • Travel search marketing expertise is preferred
  • Understanding of travel (Flights, Hotels, car rental) products and their marketing tactics
  • In-depth knowledge of keywords and audience targeting
  • Ability to create and analyze the most effective landing pages and advising on possible improvements

 

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