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Direct Response Copywriter

Fareportal is one of the fastest growing travel technology companies in the world; our portfolio of travel brands, including flagship product CheapOair, receives over 100 million visitors annually. As a Direct Response Copywriter, you will be a member of the world-class Fareportal Technology Team which is responsible for creating industry-leading digital products enjoyed by millions of consumers across the globe.

In this role, within Fareportal Technology Group, you will be responsible for creating direct response marketing materials across media - digital, mail, print and as needed DR- TV, DR-Radio. You will work closely with CRO, and SEM, SEO, Email marketing team to create a pipeline of direct response marketing communications that will help Fareportal (CheapOair, OneTravel, GetSetFly) achieve its customer acquisition and revenue goals.

As a Copywriter, you will conceptualize, write and produce highly effective direct response advertising across a multiple channels. You will work as a team with an CRO manager, SEM manager and Creative team, on occasion, iteratively with our advertising strategy, production and transcreation agency partners to create best-in-class direct marketing communications.

As a data driven tech company, we couple Data with Creativity - continually measuring advertising performance to optimize performance and effectiveness of our e-commerce funnel, landing pages, marketing communications and advertising campaigns.  This is a challenging yet exciting opportunity to create highly scalable e-commerce websites to help millions of customers to make their bookings every month.


  • Create persuasive, conversion focused marketing communications using established direct selling techniques.
  • Become a key member of the Fareportal, Conversion Rate Optimization, and product team, ensuring our e-commerce site  and other innovation projects aligns with customer’s needs and in line with the company’s quarterly and long-term goals
  • Work collaboratively with internal stakeholders, product managers, creative team, brand owners to create copy for e-commerce products, website, mobile app and other communication channels email, print (direct mail) as needed.
  • Work with international teams to ensure advertising concepts work across other languages and cultures.
  • Work hands on with conversion rate optimization team, search engine marketing team and content landing pages team to iterate and optimize campaign performance to improve conversion rates and reduce cost-per-acquisition.
  • Effectively communicate and articulate thoughts and creative ideas across the organization and to project stakeholders.
  • Prioritize multiple projects and deliver highly effective and effective creative work
  • Build products that customers rate highly and deliver commercial growth

We are looking for someone who:

  • Has proven ability to create big conceptual ideas from a marketing brief
  • Is equally comfortable working on a global DR advertising campaign, crafting impactful emails, or writing effective SEM copy.
  • Demonstrates mastery in creative writing for direct marketing materials with the greatest attention to detail.
  • Can comfortably deliver copywriting within constraints of the medium and channel they will be displayed in.
  • Is excited to work within our current brand voice, and help us evolve it as new opportunities arise.
  • Continue to grow and improve Fareportal’s (CheapOair, OneTravel, GetSetFly) direct marketing guidelines and develop a repository of DM templates.
  • Can collaborate with team members at all levels to ensure projects are consistent with DM best practices, brand guidelines and overall project goals.
  • Takes responsibility for the success of the projects they work on.
  • Excellent hands-on analytical skills, with a proven ability of multitasking with minimal oversight
  • Experience with any analytics products like Google Analytics, Omniture etc
  • Knowledge of current web and mobile technologies, and familiarity with how the digital ecosystem is evolving
  • Fluency with Microsoft Word, Excel, and PowerPoint, wireframing tools demonstrated attention to detail
  • Understanding and appreciation of SEO, SEM, UX, CRO



  • 5+ years experience as a DM Copywriter within a direct marketing agency or similar who has won effectiveness awards for his/her work
  • The ideal candidate has experience of working in a global organization or for global clients; he/she is well-travelled and ideally has worked overseas hence has experienced different cultures and mindsets to aid his/her work.
  • It is essential for the successful candidate to have both a digital and offline background
  • Innate creative flair that manifests itself in many ways e.g. empathy, insight and inspirational problem solving
  • Flexibility and willingness to react quickly to the changing demands of the business
  • The ability to understand and interpret background information
  • An understanding of the various target audiences for whom material is being prepared
  • BA/BS in English Literature, Journalism, or related field.
  • Excellent interpersonal skills and the ability to build good working relationships.

What we offer:

  • Flexible work hours 
  • Medical, dental and vision benefits 
  • Flexible spending accounts 
  • Travel benefits 
  • Team outings 
  • Corporate discounts 
  • Breakfast bar
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