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Product Analyst - Digital Marketing

People are at the core of Fareportal. We are one of the fastest growing travel technology companies in the world; our portfolio of travel brands, including flagship product CheapOair, receive over 100 million visitors annually.

We are seeking  Product Analyst of Digital Marketing who will own product roadmaps for our Search Engine Marketing, Retargeting, and Display Ads teams. The ideal candidate will work closely with our funnel, marketing, engineering and the leadership team to improve our digital marketing efficiency. In addition, the ideal candidate will Collaborate with digital marketing teams to come up with optimization ideas, and create tools that can help contribute year to year growth in the conversions and profit.

Responsibilities:

  • The role is highly cross-functional and requires strong analytical and research skills, the ability to work well with a wide range of types of people, and a passion for innovation.
  • Agile development processes and be able to understand software, user interface design, and the business needs of marketers and be able to simplify complex and sometimes competing requirements.
  • Strong communicator who is equally adept at talking to engineers, marketers, and customers.

Bonus to have:

  • Experience creating marketing tools
  • Scripts and API

Requirements

  • Bachelor’s Degree, Google, and other Certifications would be a plus
  • 1-3 or more years of product management/ business analyst experience
  • Google AdWords / Bing Ads using Editor, Scripts and API (Advanced level)
  • Excel with VBA, Google Analytics,  Automated bidding  Solution(Professional level)
  • Background in software engineering, and knowledge of acquisition marketing tools and tactics
  • Passion for building great web applications and thirst for learning new ways to deliver great software products
  • Proven experience in customer development, product definition, feature scoping and balancing tradeoffs for industry-leading business software products
  • Excellent written/verbal communication skills
  • Ability to work individually and within a highly collaborative team setting
  • Willingness to learn and adapt in a fast-paced environment
  • Management of products in SaaS delivery model
  • Skilled at communicating data-driven insights and coming up with accessible ways to visualize data

What we offer

  • Flexible work hours 
  • Medical, dental and vision benefits 
  • Flexible spending accounts 
  • Travel benefits 
  • Team outings 
  • Corporate discounts 
  • Breakfast bar 
     

 

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