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Marketing Manager

People are at the core of Fareportal. We are one of the fastest growing travel technology companies in the world; our portfolio of travel brands, including flagship product CheapOair, receives over 100 million visitors annually.    

Fareportal is hiring a highly talented and motivated Marketing Manager - SEM. This position will drive innovation by leading teams across product, design and engineering for Fareportal's brand. You will be responsible for not only developing industry leading ideas, but also working cross functionally to turn these ideas into live products which will be used by millions of travelers. You and your team will be responsible for crafting the vision, defining and defending a product road map, and driving that road map from business requirements through post-launch analytical analysis to determine if success metrics are met.

Responsibilities:

  • Building and handling SEM (Pay Per Click) Accounts (Including Google, Yahoo, MSN etc.).
  • Good Understanding on Mobile Marketing through Various paid channels.
  • Should have worked on Click to Call Campaigns to generate quality calls.
  • Landing pages, Keywords Optimization and Bid management.
  • Ad-Copy Testing (AB-Testing).
  • Uploading 1000’s of keywords in various accounts.
  • Meeting daily budget spent target and Ensure optimal campaign performance.
  • Analyze Clicks and Conversion data, ad expenses and ROI.
  • Analyzing and sending daily report of various SEM accounts to US office.
  • Utilize other critical features like time scheduling, geo targeting, bulk uploading etc.
  • Working on desktop tools like Adwords Editor, Search Marketing Desktop, Adcenter Desktop.
  • Communicate with Offshore Account Representatives/Agents for discussing account related problems, opportunities, new features etc.

Requirements:

  • 8+ Years of Experience in Search Engine Marketing / SEM Management Strong knowledge of Search Engine Marketing Campaigns to Increase Calls & Sales at lower cost per acquisition.
  • Increase the traffic and Booking with controlled CPA (cost per acquisition).
  • Campaign Optimization and Bid management.
  • Good in adcopy Testing & keyword Research.
  • Working on desktop tools like Adcenter Desktop / Adwords Editor .
  • Prepare exclusive report and discuss the progress plan. 
  • Look after Search Engine Marketing Campaigns, Increase Calls Traffic & Sales at lower cost per acquisition.
  • Required to Take care of Assign campaigns, Planning and Create SEM Strategies to Push Calls Traffic and booking whereas Achieve a targeted CPA for all Ads spend on a daily/Weekly/Monthly basis.
  • Should be open for 6 pm to 3 am & flexible to work in 24x7 work environment.

What we offer

  • Free transportation
  • Complimentary meals
  • Recreation lounge
  • Team building activities
  • Fun team outings
  • Unlimited coffee
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