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Team Lead/Assistant Manager - SEM

People are at the core of Fareportal. We are one of the fastest growing travel technology companies in the world; our portfolio of travel brands, including flagship product CheapOair, receives over 100 million visitors annually.    

Fareportal is hiring a highly talented and motivated Team Lead/Assistant Manager - SEM. This position will drive innovation by leading teams across product, design and engineering for Fareportal's brand. You will be responsible for not only developing industry leading ideas, but also working cross functionally to turn these ideas into live products which will be used by millions of travelers. You and your team will be responsible for crafting the vision, defining and defending a product roadmap, and driving that roadmap from business requirements through post-launch analytical analysis to determine if success metrics are met.

 

Responsibilities:

  • Manage the performance out of assigned campaigns
  • Achieve a targeted CPA for all Ads spend on a daily basis
  • Create Strategies & SEM plan on monthly, quarterly and yearly basis
  • Analyze account performance on daily/weekly/monthly level & ensure optimal campaign performance. Create SEM working plan, assign task and take full responsibility of assigned campaigns
  •  Analyze Clicks and Conversion data, ad expenses and CPA
  •  Prepare exclusive management report and discuss the progress plan with Team about account changes, suggestions, working plan etc
  •  Finding the most effective landing pages and advising on possible improvements
  • Creating multiple adverts and split testing across multiple advert group  Ad-Copy Testing (AB-Testing)
  •  Strong knowledge of Campaign Optimization and Bid management
  •  Preparation of management reports
  •  Managing BIG SEM Accounts, consisting of high number of keyword base and large amount of daily spending
  •  Utilize other critical features like time scheduling, geo targeting, bulk uploading etc
  •  Working on desktop tools like Ad words Editor, Ad center Desktop etc
  •  Communicate with Offshore Account Representatives/Agents for discussing accounts related  problems, opportunities, new features etc
  •  Experience of US Based customer environment
  •  Excellent Communication/Presentation Skills
  •  Good understanding of Quality Score, Ad Relevancy etc
  •  Good MS-Excel Skills
  •  Very Strong Analysis Skills

Requirements:

  • Any graduate with 4+ years of Experience in Search Engine Marketing / SEM Management
  • Increase the traffic and Booking with controlled CPA (cost per acquisition)
  • Campaign Optimization and Bid management
  • Finding the most effective landing pages and advising on possible improvements
  • Working on desktop tools like Ad center Desktop / Ad words Editor
  • Prepare exclusive management report and discuss the progress plan

What we offer

  • Plenty of vacation time
  • Free transportation
  • Complimentary meals
  • Recreation lounge
  • Team building activities
  • Fun team outings
  • Unlimited coffee
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