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Search Engine Marketing, Associate Manager

People are at the core of Fareportal. We are one of the fastest growing travel technology companies in the world; our portfolio of travel brands, including flagship product CheapOair, receives over 100 million visitors annually.    

We are currently seeking an experienced and knowledgeable, Associate Manager, Search Engine Marketing, to help lead our SEM team. The ideal candidate will have extensive experience working in the travel industry and with its products.

This role will enjoy great visibility and have tremendous ownership! 

Responsibilities

  • Manage a process that works across various PPC campaigns across all search engines
  • Achieve a targeted ROI for all ad spends on a daily basis
  • Train and direct the team to achieve their goals and targets
  • Increase conversion using all available technology
  • Develop strategy to eliminate under-performing PPC ad copy/keywords
  • Develop strategy to maintain YoY growth of the accounts
  • Analyze clicks and conversion data, ad expenses and ROI
  • Create and analyze effective landing pages
  • Creatie multiple adverts and split testing across multiple advert group Ad-Copy Testing (AB-Testing)
  • Optimization and bid management
  • Preparation of management reports

Requirements

  • 5+ years experience managing online customer acquisition / search marketing campaigns for a fast growing, entrepreneurial company
  • 2+ years’ experience supervising search marketing teams
  • Master’s Degree or bachelors in Marketing or Business
  • Flights/Airlines search marketing expertise preferred
  • In-depth knowledge of flights keyword and audience targeting, preferred
  • Experienced with Google Analytics, Google AdWords, Bing AdCenter and Yahoo Gemini
  • Advanced skills in MS Excel, Marin/ Double Click bid management tools

What we offer

  • Plenty of vacation time
  • Flexible work hours
  • Medical, dental and vision benefits
  • Flexible spending accounts
  • Travel benefits
  • Team outings
  • Corporate discounts
  • Breakfast bar
  • Unlimited coffee
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