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SEM Coordinator

People are at the core of Fareportal. We are one of the fastest growing travel technology companies in the world; our portfolio of travel brands, including flagship product CheapOair, receives over 100 million visitors annually.    

We are currently seeking an experienced and knowledgeable Search Marketing Coordinator to help with our search engine marketing efforts in international markets.

Responsibilities

  • Manage various PPC campaigns across all search engines
  • Achieve targeted ROI for all ads spend on a daily basis
  • Develop new and eliminate under-performing PPC ad copy/keywords
  • Analyze clicks and conversion data, ad expenses and ROI
  • Ensure optimal campaign performance
  • Optimization and bid management
  • Preparation of management reports
  • Coordinating and providing recommendations to design team on landing pages creation
  • Implement tools and technology that helps in supporting overall PPC efforts

Requirements

  • 1-3 years of experience managing online customer acquisition / search marketing campaigns for a fast growing, entrepreneurial company 
  • Bachelors or Masters Degree in Marketing or Business
  • Prior experience with Google Analytics
  • Travel search marketing expertise is preferred
  • Understanding of travel (Flights, Hotels, car rental) products and their marketing tactics
  • In-depth knowledge of keywords and audience targeting
  • Ability to create and analyze the most effective landing pages and advising on possible improvements

What we offer

  • Plenty of vacation time
  • Flexible work hours
  • Medical, dental and vision benefits
  • Flexible spending accounts
  • Travel benefits
  • Team outings
  • Corporate discounts
  • Breakfast bar
  • Unlimited coffee
Read More

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